Paramount Acquires Prime Land for New Mixed Development in Penang

The acquisition of 18.97 acres of land in Bandar Cassia, Penang, will add RM744 million GDV potential and strengthen Paramount’s foothold in a key northern growth corridor.

Petaling Jaya, 31 July 2025 – Paramount Corporation Berhad (Paramount) has entered into a sale and purchase agreement to purchase 18.97 acres of freehold land located in Bandar Cassia, Penang, from Penang Development Corporation for a total consideration of RM57.841 million, marking a key addition to its landbank to drive sustainable growth in the northern region.

The acquisition is expected to generate a gross development value (GDV) of RM744 million, adding on to Paramount’s remaining landbank of 358.9 acres and remaining GDV of RM5,497 million. The proposed acquisition will be funded through a combination of internally generated funds and bank borrowings.

The newly acquired land is situated in the city center of Bandar Cassia in Penang, within 600-meter radius of Utropolis Batu Kawan development, Paramount Property’s award-winning development. With excellent accessibility via Jalan Tun Abdullah Ahmad Badawi (previously known as Lebuhraya Bandar Cassia) and a thriving community ecosystem already in place, the new development is set to complement the existing landscape by providing a diverse range of quality homes and business opportunities.

Paramount Group CEO Jeffrey Chew said, “This landbank replenishment is testament to our confidence in the long-term potential of this high-growth region, and is expected to contribute positively to our long-term revenue. Our track record in this region has shown how integrated developments can truly transform local economies and uplift communities. We are excited to build on this momentum with a new development in the mature township of Bandar Cassia that will serve as the next chapter in our vision for Penang.”

The proposed development comprises serviced apartments, semi-detached townhouses and shop offices. Construction is slated to commence in 2027 with completion by 2033. Once fully completed, the development will provide housing options as well as create a vibrant commercial environment that enhances liveability and economic growth in the state.