Paramount Property – The people’s developer
Paramount Property has a rich legacy in property development, spanning four decades, and is recognised as one of the most trusted property developers in Malaysia. As the people’s developer, Paramount Property always builds with customers in mind; it is one of the most trusted property developers in Malaysia judging by its repeat buyers and its high customer service ratings.
Paramount Property started with township development four decades ago in Sungai Petani, Kedah, with Taman Patani Jaya and Bandar Laguna Merbok. Paramount Property set industry benchmarks in township design and planning through Bandar Laguna Merbok, Kedah’s first gated and guarded community, winning the prestigious FIABCI-Malaysia Best Residential Development Award 2004, also the first for a property development in the northern region of Malaysia.
Sungai Petani remains a growth area for Paramount Property with its 520-acre hillside, gated and guarded, township of Bukit Banyan, that was launched in 2012. Its 25-acre landscaped hill is open to the public. Bukit Banyan is also home to Wisma Paramount, Paramount Property’s Northern Regional office that has been awarded two green building certificates, by Green Building Index and GreenRE.
Paramount Property achieved a milestone when it acquired 524.7 acres of freehold land in the Klang Valley in June 2003. Its first township Kemuning Utama, today a mature, self-contained township, is also home to Paramount Property’s first high rise development, KU Suites. The township is still growing with the launch of Kemuning Idaman under the SelangorKu initiative.
Paramount Property’s footprint in other parts of the Klang Valley include Sejati Residences in Cyberjaya, a luxury residential development anchored by the iconic and award-winning Chengal House clubhouse, ATWATER in Section 13, Petaling Jaya, which is an integrated high-rise development with multi-generational living facilities, and Greenwoods Salak Perdana in Sepang, a 237-acre township development that offers wide spaces, tranquil park and lush greenery.
Leveraging on its expertise in property development and education businesses, Paramount launched Paramount Utropolis at Glenmarie, Shah Alam, a university metropolis anchored by UOW Malaysia KDU University College campus. The Utropolis Batu Kawan development in Penang is also based on the integrated property and education concept.
This strategy is replicated at Paramount Property’s new development, Berkeley Uptown Klang, which will be an integrated high-rise development anchored by Sri KDU International School.
The success of Sejati Residences has prompted the launch of Sejati Lakeside, a landed freehold residential development fronting a 45-acre lake at Cyberjaya, dubbed the Ultimate Lakeside Living.
Paramount Property has also built commercial and industrial property developments such as Surian Industrial Park in Kota Damansara, and more recently, a boutique industrial development with an urban DNA called Sekitar26 in Shah Alam. Paramount Property headquarters is now situated at Sekitar26 Enterprise.
Today, Paramount Property is an award-winning developer with a diverse portfolio, which comprise townships as well as residential, commercial, retail, educational, industrial, hospitality and integrated developments. Recently, Paramount ventured overseas through the acquisition of an equity stake in a Thai property development company to build Na Reva Charoennakhon, a premium riverside condominium in Bangkok.
Co-labs Coworking offers vibrant community-centric coworking spaces, as well as customisable workspace solutions. Co-labs Coworking’s members include freelancers, entrepreneurs, SMEs and multinational corporations, such as Brandlah, iMedia Asia, Kakiseni, Ogilvy Malaysia, LUMI Beauty, Corvan, Fundaztic, FinAIMS, Dewakan, Decathlon Malaysia, Osram Malaysia, Go1 Learning to name a few. The spaces provide businesses a collaborative and holistic ecosystem to operate in. Members enjoy opportunities to enhance their career, develop personal growth and improve workplace wellness. Always innovating to meet business needs, Co-labs Coworking is now offering the Business Continuity Plan Enterprise Packages for businesses.
Co-labs Coworking started with just over 3,700 sq ft of space in 2016 and has expanded to 97,600 sq ft of space across four locations in the Klang Valley. It will continue to capitalise on the opportunities brought about by the rising global trends and demand for flexible office solutions.
Office solutions provider
In August 2020, Paramount Coworking, working with Paramount Property, launched Scalable Malaysia (SCALABLE), a one-stop workspace solutions provider that specialises in location sourcing, building construction, project management, built-in furniture, office interior design, smart office design and more. SCALABLE also offers curated employee wellness and community engagement programmes that aim to improve productivity.
Investment & Others
Paramount was one of the pioneers in private tertiary education in Malaysia when it set up Kolej KDU in 1983. From a single campus in Damansara Jaya, Paramount added to its portfolio two university colleges, with a total of four campuses over the years.
In September 2019, Paramount cemented a strategic partnership with the University of Wollongong (UOW), a highly-ranked Australian public research university with a global network of campuses in Hongkong, Dubai and now Malaysia. This resulted in the birth of a rebranded from KDU University College to UOW Malaysia KDU.
Paramount was also the largest K-12 (pre-tertiary) education provider in Malaysia until it divested its majority stake to a strategic partner, XCL Education Malaysia (formerly known as Prestigion Education) in February 2020. Paramount’s K-12 education portfolio covered Sri KDU Schools and the R.E.A.L Education Group.
While Paramount founded the Sri KDU Schools, its ownership of R.E.A.L Education was through an acquisition of a majority stake in the latter in 2017, envisioning that R.E.A.L’s portfolio of national and international schools, pre-schools, and language enrichment centres for both adults and children, would strengthen Paramount’s education services portfolio.
Paramount retains strategic stakes of 35% in the tertiary education business and 20% in the pre-tertiary education business. These businesses are now accounted as associate companies of the Company.
Dewakan shot to international fame when it became the first and only Malaysian restaurant listed in the prestigious Asia’s 50 Best Restaurants 2019 list. It is distinguished for its meticulous take on modern Malaysian cuisine through an exploration of local indigenous ingredients. Dewakan relocated to Naza Tower at Platinum Park Kuala Lumpur in late 2019, where it is well-positioned to deliver an exciting gastronomic experience to discerning gourmands in Malaysia and internationally.
Mercure Kuala Lumpur Glenmarie is a 229-key hotel with contemporary design at Utropolis Glenmarie. The business hotel houses Warna, an all-day dining restaurant, [email protected], a rooftop pool lounge, meeting rooms featuring natural daylight, a rooftop pool and a fitness room.