Paramount Property – The People’s Developer
Leveraging on its track record for building highly valued addresses that stand the test of time, Paramount Property strives to deliver on its promise as the People’s Developer, by building enduring, high-value addresses such as Sejati Residences in Cyberjaya, ATWATER in Section 13, PJ, Greenwoods Salak Perdana in Sepang and two Utropolis locations in Glenmarie, Shah Alam as well as Batu Kawan in Penang, the northern region’s exciting new growth area.
Whether it is developing townships, stand-alone industrial, commercial, residential properties, or even affordable homes, Paramount keeps its customers foremost in mind with products that consistently bears the hallmark of quality finishing and timely delivery.
Moving forward, Paramount continues to grow its landbank to create desirable addresses that feature innovative, practical designs to meet the needs of the growing Malaysian population.
Getting on board the new shared economy business, Paramount has also ventured into the new and growing co-working space business under the brand Co-labs Coworking. This offers the Group an alternative recurring rental income and supports the take-up of space in commercial properties. Currently, Co-labs Coworking occupies two spaces – at Utropolis Marketplace in Glenmarie spanning 4,000 sq ft and another 20,000 sq ft at the Starling Mall. Riding on this momentum of growth, two more co-working spaces are set to open in 2019 – at Naza Towers in the KLCC vicinity and at Sekitar26 in Shah Alam which will be its biggest yet, at 40,000 sq ft.
From Townships to Integrated Developments
Paramount Property’s first property development project, Taman Patani Jaya in Sungai Petani, Kedah, was launched in 1981 and had established industry benchmarks in township design and planning. This gave Paramount the impetus to forge ahead with subsequent developments like the award-winning Bandar Laguna Merbok township, a luxury riverside residential address houses Kedah’s first gated-and-guarded community. In 2012, the launch of Bukit Banyan, a hilltop development built on 520 acres of land, further cemented Paramount’s position as the preferred developer in Sungai Petani.
In line with Paramount’s strategy to expand into high growth areas, the company achieved a milestone when it acquired 524.7 acres of freehold land in the Klang Valley in June 2003. Paramount Property’s first township in the Klang Valley, Kemuning Utama, is today a mature, self-contained township which is also home to Paramount Property’s first high-rise development, KU Suites.
Paramount Property has since expanded its footprint into other parts of the Klang Valley with Sejati Residences in Cyberjaya, a luxury residential development anchored by the iconic Chengal House clubhouse, ATWATER in Section 13, PJ which is an integrated high-rise development multi-generational living facilities and Greenwoods Salak Perdana in Sepang, a 237-acre township development in the Klang Valley that offers wide inviting spaces, tranquil parks and lush greenery.
Leveraging on its expertise in property development and education businesses, it launched Paramount Utropolis in Glemarie, a university metropolis anchored by KDU University College campus. This concept is mirrored in the Utropolis Batu Kawan development, which marks Paramount Property’s entry into the lucrative Penang property market.
This strategy will also be replicated in Paramount Property’s latest development, Berkeley Uptown Klang, which will be an integrated high-rise development anchored by Sri KDU International School.
Paramount Property has also built commercial and industrial property developments such as Surian Industrial Park in Kota Damansara and more recently, a boutique industrial development with an urban DNA called Sekitar26 in Shah Alam.
Paramount Education – Shaping Characters, Building Careers
Paramount Education is a full-spectrum education services provider, offering the national and international curriculum in primary and secondary schools, through to tertiary and post-graduate programmes.
Since its inception in 1983, Paramount Education has been able to support tens of thousands of Malaysians and non-Malaysians in their pursuit of academic and intellectual development, through the brand names of KDU, Sri KDU and R.E.A.L. This is testament to its 33-year track record for providing good quality, high value education, anchored on the promise of shaping characters and building careers across its three campuses in the Klang Valley and Penang.
KDU College was the first in Malaysia to offer the American Degree Transfer and twinning programmes, providing many Malaysians with affordable tertiary education options. KDU and Sri KDU also broke new ground with their purpose-built college and private schools in Malaysia. Paramount today offers a full spectrum of education services, right from pre-school education through to tertiary education and skills enrichment.
Always seeking to enhance value for its students, academics as well as shareholders, Paramount entered into a strategic partnership with Australian public university, University of Wollongong in 2018, a move envisaged to elevate its tertiary education segment in an increasingly competitive market. The KDU University College is at Utropolis Glenmarie, while KDU Penang University College will move to its spanking new purpose-built campus at Utropolis Batu Kawan in September 2019.
In January 2015, KDU University College moved to its new flagship campus at Utropolis Glenmarie from its original location in Damansara Jaya after it was upgraded to university college status.
With its state-of-the-art facilities and a contemporary teaching and learning environment, the new campus is designed to inspire and provide hands-on learning for real-world experiences. It boasts nine fully equipped lecture halls, 60 classrooms, a multi-purpose hall, a 50,000-square feet library with learning pods and a coffee bar as well as a 612-bed student village with direct access to campus facilities.
KDU University College Glenmarie now offers a wide range of programmes at levels ranging from Certificate, Diploma and Degree to Masters. It has introduced home-grown degree programmes that are at the forefront of growing industries, which include hospitality, tourism and culinary arts, game development and computing, communications and creative arts, business, as well as engineering.
Spurred by the success of KDU College in Damansara Jaya campus, Paramount Education opened KDU College in Penang in July 1991 to offer tertiary education.
It quickly grew to be one of the top colleges in the state, with reputable programmes and strong industry linkages. It was the only private college in Penang – and the Northern region – to be awarded the prestigious 6-star, college-based rating in the 2014/2015 Malaysian Quality Evaluation System for Private Colleges (MyQUEST) in the large category.
In 2015, KDU College Penang was upgraded to KDU Penang University College and announced plans for the development of a new flagship campus in Batu Kawan which will further spur the growth of this established educational brand in the Northern region.
Even as KDU Penang University College prepares for the opening of its new Batu Kawan campus in September 2019, it continues to further strengthen its strong industry linkages to provide industry-relevant teaching and learning facilities, thereby meeting real-world market demands.
KDU College, situated at the Damansara Jaya campus, offers quality international programmes with great student experience through its partnership with top universities around the world.
Its close collaboration with top-ranking foreign university and education partners also ensures students of globally-recognised pre-university and bachelor’s degree qualifications that are equivalent to those awarded by the partners’ home campuses.
This enables KDU students to have the best of both worlds at their doorstep.
In October 2001, Paramount expanded into private primary and secondary education, through the establishment of Sekolah Sri KDU which offers the national primary and secondary curriculum.
Located in an award-winning campus in Kota Damansara, Sekolah Sri KDU quickly garnered a reputation for high quality, all-round education, under its ethos of “letting every student shine”.
Testament to Sekolah Sri KDU’s sound pedagogy, Sri KDU Secondary School secured the top position among Malaysian schools in the Programme for International Student Assessment (PISA) 2012, placing it among top-ranked countries in the world in mathematics, science and reading.
In response to the growing preference for private schools offering international curricula, Sri KDU Schools opened the Sri KDU International School in September 2011, offering the British National curriculum.
In 2007, Sri KDU Schools introduced the International Baccalaureate Diploma Programme (IBDP) to provide a holistic education approach, equipping students with critical-thinking skills and a global outlook.
Also located in Kota Damansara, Sri KDU International School is backed by Paramount Education’s strong reputation for academic excellence, personal development and strong focus on pastoral care.
A new Sri KDU International School is being built at Berkeley Uptown Klang, which is Paramount Property’s latest development. It is slated to open in 2021 with a 1,500 student capacity.
In line with the Group’s strategy to scale up its primary and secondary school segments, Paramount Education inked an agreement on 11 January 2017 to acquire a 66% stake in R.E.A.L Education Group (R.E.A.L).
R.E.A.L has a strong presence in the kindergarten, primary and secondary and child enrichment programmes sectors under three key brands – R.E.A.L Kids, R.E.A.L Schools and Cambridge English for Life. With an instant access to R.E.A.L’s 18,000 strong student base, four school campuses, 33 kindergartens and 64 enrichment centres, Paramount Education, has emerged as the largest full-spectrum education services provider in Malaysia.